But more important than the countless gold and platinum plaques produced by this continually evolving company is the cultural impact of the songs, which take us back to specific times and places in our lives. For a genre where tastes can (and do) change like the wind, this is an unparalleled accomplishment.įrom the drum machine-and-scratching sound of mid-80s New York, through the sampled-based golden era, to west coast G-Funk, Dirty South, trap, and beyond, Def Jam has been there, churning out the hits. Def Jam Recordings has been the preeminent hip-hop label for the better part of the last three and a half decades, and the best Def Jam songs define hip-hop’s evolution over that period. There’s a kind of magic about coming across the Def Jam 12” sleeve at a record store: that Gretchen Viehmann-designed logo depicting the control arm of a record player against that specific shade of maroon is synonymous with excellence and quality to any hip-hop fan.
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